Weekends are sacred.

With their launch in New York, my concept sought to be edgy and fun by celebrating the resurgence of pop punk culture and blending it with the trends of today. The character of Bigfoot became an 80’s inspired ruffian whose antics include “vandalizing” the marketing materials.

As for copywriting, the Bigfoot brand needed to reach a young and fun-loving demographic. Extensive TikTok research was done (an excuse for longer than usual scroll sessions) to create copy that didn’t always take itself too seriously, much like the character.