Go HAM.

Hunger Action Month is held annually during September. It’s purpose is to bring awareness as well as inspire action to help the 13 million households that experiencing hunger every year.

We started with a serious of hand-lettered posters featuring hopefully copywriting intended to grab attention and bring awareness to SHSV. These posters quickly inspired a digital campaign concept that would span the entire month.

For this campaign, we created a hand-lettered logo and monogram as well as illustrated patterns inspired from the orignal posters. With these assets we created a Hunger Action Month BINGO card as well as a digital campaign.